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2023
HONDA
CR-V Launch
Design
Art Direction
Print & Collateral
Photoshoot
Credits
Kelly Putter, Creative Director. Lee Howell, Photography.
Hot off the back of our successful ZR-V Launch campaign we were challenged to do it again!
This time we needed to grab the attention of women in their 30’s & 40’s with the launch of the all-new CR-V.
Choosing bold colours and graphics and sticking to dramatic angles of the car, I created a balance of feminine and drama to make the CR-V stand out from the rest.
In the spirit of ‘ Dream Bigger” - inspired by the largest CR-V model so far -the big red graphic gesture naturally lent itself to breaking out of the frame. So I developed special ideas around this graphic and the car behind too big to be contained.
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