HONDA TREE FUND

This idea was inspired by the consistent effort Honda NZ has demonstrated over 20 years. Planting over 750,000 trees takes passion, patience, and teamwork. For this campaign, we used beautiful imagery of lush NZ bush and forest land. I wanted to transport the viewer into these beautiful environments by creating the illusion of depth. This gave our communication a dramatic look and feel, which ensured our dealership screens and media channels came alive.