MOANA

This was classic screamer during a really busy week – I had 24 hours to concept and execute a winter, digital & social campaign for Moana’s ready to eat range.
Working with the idea ‘Warm Up Your Winter’ I thought to create winter scenarios out of warm cosy woollen textures and heroed warm bowls of Moana RTE meals front and centre.
I created these scenarios and landscapes by grabbing textures from stock and working up in Illustrator and Photoshop, as well as producing a few AI elements in Midjourney. I then storyboarded how they would animate for meta and presented to client.
The client was thrilled and we went into production with minimal amends.