2023
MOTHER EARTH
New Nutty Sensations Launch
Design
Art Direction
Print & Collateral
Photoshoot
Credits
Kelly Putter, Creative Director. Simeon Patience, Photography.
When Mother Earth launched a new Nutty Sensations range they wanted a fresh take on their ‘We Speak Family’ positioning.
By not being able to feature children (nuts) we decided to think outside the box and create three unique family scenarios which directly reflected the 3 key flavours.
I worked closely with the Creative Director on everything from character development, wardrobe, props and set design. It was an extremely challenging process with a limited budget.
We really pushed HARD to achieve our vision. Meticulous attention to detail went into character concepting, wardrobe and props which ensured a truly beautiful outcome resulting in one of my favourite campaigns ever.
Once the video and photography was signed off I produced a full suite of collateral in both digital and print.
This campaign is currently a finalist in the 2024 YouTube NZ Marketing Awards.