TEXAS CHICKEN

Our 2020 campaign for fast food chain Texas Chicken won Stuff's inaugural print advertising competition The Paper Planes.
The competition, which celebrates print advertising, awarded R&R $500,000 worth of advertising across Stuff's 56 print titles, for our 'seriously spicy' campaign that featured a chicken drumstick-shaped hole burnt through layers of newspaper.
After brainstorming the concept internally as a team I fought to keep the execution as simple as possible – less is more.
I believe this created a disruptive experience within the pages of the newspaper - grabbing attention and getting people to stop turning the page and have a closer look.