2023
THE CAREFILLERY
Rebrand
Prepress and Rollout
Creative Concepting
Print & Collateral
Art Direction
Pitch Presentations
Website Design
Photoshoot
Branding & Identity
Digital Design
Design
Retouching
Credits
All me.
In what is traditionally a dark and easily ignored corner of the supermarket, Alison’s pantry were looking for a complete overhaul to revolutionise the bulk bin offering in New World.
Focusing on modernity, quality ingredients and environmentally focused values I created a bright, welcoming oasis of calm in an otherwise noisy and hectic environment.
Organic shapes, subtle textures, a tasteful colour palette and beautiful photography creates the design language of The CareFillery.
I have been responsible for everything from the entire rebrand, photo shoot, guidelines, executing 165 bespoke store roll outs (and counting), website/ eDM / Mailer suite design, Xmas Roll outs – right down to the ingredients tables on the bin labels.
It has been a epic journey with twists and turns, which I have thoroughly enjoyed, thanks to a great relationship with some of the nicest clients ever.
The CareFillery has had incredible results and is now preparing to be implemented internationally.
