WILD BEAN CAFE

Faced with slow sales and a highly competitive market, Wild Bean Café sought a complete revamp.
Through close collaboration with the client and thorough in-store testing, I developed a bold, energetic, and engaging brand identity that emphasized simplicity, appetite appeal, and personality.
I designed distinctive brand assets to enhance awareness and recognition, creating a dynamic visual system that stands out both in busy in-store environments and on the roadside.
The rebrand delivered immediate results, and its success has led to its rollout across Australia.